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Butte Convention and Visitor Bureau uses CARES Act funding to attract visitors to Butte

Posted at 6:33 PM, Dec 29, 2020
and last updated 2020-12-30 11:52:48-05

BUTTE — Butte is open for business - that's the message Mining City leaders want to tell the world.

$185,000 was awarded to the Butte Convention and Visitor Bureau through the CARES Act and they used the money to help spread awareness to visitors and locals alike of the mandates in the Butte-Silver Bow county as well as let them know that Butte is open for business.

"So we took our dollars that we were awarded and we put them into a variety of campaigns. We did some campaigns on streaming TV that in specific markets that have a propensity to come into this area and not only here in Montana but also in the region. We went ahead and did digital and online advertising and messaging, we did social media, we did some things in the newspaper," Maria Pochervina, the executive director of the Convention and Visitor Bureau

The Butte Convention and Visitor Bureau also put together photographs of people enjoying Butte with masks on and plan to use the portfolio now and into the future. They also plan to put up a display in the Bert Mooney airport to let people know what there is to do in Butte.