Apple on Tuesday unveiled a new slate of iPhones, including a new Air-branded model that's less than a quarter inch thick.
The iPhone Air, which uses a 6.5-inch screen and a titanium frame, moves many of the important internals up into the camera bump, which Apple calls the "plateau," in order to make room for a larger battery behind the screen.
Apple claims the phone is its strongest design ever, despite its thinness, and says it's the most power-efficient phone it's ever made.
The iPhone Air will start at $999 when preorders open on Friday, September 12.
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Also announced Tuesday were iPhone 17 and iPhone 17 Pro, bringing refreshes to the rest of Apple's smartphone lineup. The Pro model features an aluminum unibody frame and a "vapor chamber" cooling system that lets its processor run faster. Both models start with a 6.3-inch display and claim all-day battery life.
The iPhone 17 starts at $799, while the Pro version starts at $1,099. Preorders will open September 12.
The newest phones will arrive in Apple stores on September 19.
The iPhone 16 and 16e will remain in Apple's lineup, starting at $599.
